Monday, October 3, 2016

MARKETING IN THE NEWS

7 Marketing Tactics You Need to Be Using in 2016 is an article written to help reveal essential marketing tactics to be used in 2016 if your business desires potential leads.

Earned Media is a marketing stratagem where your product is so interesting and exciting that the media notices and in return solicits your company free of charge. The example they used here was Dove's "Beauty" video, which I do remember actually sharing this video myself.

Cause Marketing is what the company TenTree is doing. For every product they sell they give to a cause, in Ten Tree's example they plant ten trees in a deforested area for every article of clothing purchased. I specifically chose this article because they discussed TenTree.

SMS Marketing is liken to cold calls except it's through text messaging. Today everyone has mobile and everyone sees their texts. It is also cost efficient compared to telemarketing.

Point of Purchase is a tactic that targets an already captive audience. During a point of purchase or consideration, this is when the opportunity to present additional perks or offerings would be.

SEO is a search engine tactic. Basically you set up your website so that when potential customers search something related to what your company is about, your business will show up in the search engine.

Viral Marketing is similar to Earned Media in the sense that what you create is so amazing, people will share it. Free marketing.

Storytelling is word of mouth, essentially. People desire to relate to one another and through storytelling trust is built with your consumers as they view your product in a real life situation in an easy to comprehend manner.

Thanks to this article I have a couple of tips and tricks to apply to my personal identity.


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